Consumer Behavior in Fashion: Introduction; 2. Consumer characteristics and fashion implications; 3. Fashion communication and decision marketing; 4. Ethics and consumer protection by Michael R. Solomon, Consumer Behavior in Fashion: Introduction; 2. Consumer characteristics and fashion implications; 3. Fashion communication and decision marketing; 4. Ethics and consumer protectionConsumer Behavior in Fashion

Consumer Behavior in Fashion: Introduction; 2. Consumer characteristics and fashion implications; 3. Fashion communication and decision marketing; 4. Ethics and consumer protection
—
Michael R. Solomon, Consumer Behavior in Fashion: Introduction; 2. Consumer characteristics and fashion implications; 3. Fashion communication and decision marketing; 4. Ethics and consumer protectionConsumer Behavior in Fashion

Add cover

Consumer Behavior in Fashion: Introduction; 2. Consumer characteristics and fashion implications; 3. Fashion communication and decision marketing; 4. Ethics and consumer protection
Michael R. Solomon, Consumer Behavior in Fashion: Introduction; 2. Consumer characteristics and fashion implications; 3. Fashion communication and decision marketing; 4. Ethics and consumer protectionConsumer Behavior in Fashion

580 pages • first pub 2003 (view editions)

informative medium-paced

mark as owned

Browse similar books...

Start a readalong...

Start a buddy read...

View question bank...

Book Information

Add missing information...

Report missing/incorrect information...

Description

In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition n...