HBR's 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt) by Harvard Business School Press

HBR's 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)

Harvard Business School Press

224 pages • first pub 2013 (editions)

nonfiction business informative slow-paced
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NEW from the bestselling HBR’s 10 Must Reads series.Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed ...

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