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
384 pages • missing pub info (editions)
ISBN/UID: None
Format: Paperback
Language: English
Publisher: Ebury Publishing
Publication date: Not specified
Description
In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are ...
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
384 pages • missing pub info (editions)
ISBN/UID: None
Format: Paperback
Language: English
Publisher: Ebury Publishing
Publication date: Not specified
Description
In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are ...