10 Principles of Good Advertising by Robert Shore

10 Principles of Good Advertising

Robert Shore

missing page info Add in missing page information first pub 2012 (view editions)

informative lighthearted medium-paced
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Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for each chapter, the reader is guided through what...

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