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318 pages • missing pub info (editions)
ISBN/UID: 9780538480888
Format: Hardcover
Language: English
Publisher: Cengage Learning
Publication date: 18 January 2011
Description
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thou...
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318 pages • missing pub info (editions)
ISBN/UID: 9780538480888
Format: Hardcover
Language: English
Publisher: Cengage Learning
Publication date: 18 January 2011
Description
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thou...
Community Reviews
Content Warnings