The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly, Robert W. Bly
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
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Robert W. Bly, Robert W. Bly
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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

Robert W. Bly, Robert W. Bly

missing page info Add in missing page information • first pub 1985 (view editions)

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The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small bus...

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