We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders by Nicholas Hirshon, Eric Fichaud

We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders

Nicholas Hirshon, Eric Fichaud

312 pages • first pub 2018 (view editions)

nonfiction sports adventurous medium-paced
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The NHL’s New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. ...

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