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Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence by Dick Hafer, Joseph Sugarman, Joseph Sugarman
Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence

Dick Hafer, Joseph Sugarman, Joseph Sugarman

Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence

Dick Hafer, Joseph Sugarman, Joseph Sugarman with Joseph Sugarman (Illustrator)

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Description

Joseph Sugarman, recognized as one of the nation’s top copywriters, marketers and catalog pioneers, has sold millions of dollars’ worth of products through the power of his pen. In Triggers, Sugarman takes the principles he learned from direct mar...

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