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228 pages • missing pub info (view editions)
ISBN/UID: 9780749427009
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: Not specified
Description
The authors of Customer Relationship Marketing focus on the customer, emphasising the fact that successful marketing relies on both winning and retaining customers. They provide practical advice, detailed case examples, and tips on how a relations...
Community Reviews
Content Warnings
228 pages • missing pub info (view editions)
ISBN/UID: 9780749427009
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: Not specified
Description
The authors of Customer Relationship Marketing focus on the customer, emphasising the fact that successful marketing relies on both winning and retaining customers. They provide practical advice, detailed case examples, and tips on how a relations...
Community Reviews
Content Warnings