Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Mike Michalowicz

9 hours • first pub 2014 (editions)

nonfiction business informative inspiring medium-paced
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Description

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expense = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach t...

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