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206 pages • first pub 1997 (view editions)
ISBN/UID: 9780135731222
Format: Paperback
Language: English
Publisher: FT Prenticehall
Edition Pub Date: 27 May 1997
Description
Why is a knowledge of consumer behaviour so essential to effective marketing? How can an understanding of why people buy help marketers know how to sell? How are attitudes towards products formed - and how can those attitudes be changed? What can ...
Community Reviews
Content Warnings
206 pages • first pub 1997 (view editions)
ISBN/UID: 9780135731222
Format: Paperback
Language: English
Publisher: FT Prenticehall
Edition Pub Date: 27 May 1997
Description
Why is a knowledge of consumer behaviour so essential to effective marketing? How can an understanding of why people buy help marketers know how to sell? How are attitudes towards products formed - and how can those attitudes be changed? What can ...
Community Reviews
Content Warnings