Unleashing the IdeaVirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers do the Marketing Thing for You. by Malcom Gladwell, Seth Godin, Seth Godin
Unleashing the IdeaVirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers do the Marketing Thing for You.

Malcom Gladwell, Seth Godin, Seth Godin

Unleashing the IdeaVirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers do the Marketing Thing for You.

Malcom Gladwell, Seth Godin, Seth Godin

missing page info Add in missing page information first pub 2000 (view editions)

informative reflective slow-paced
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The book that sparked a marketing revolution."This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm ...

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