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252 pages • first pub 2007 (view editions)
ISBN/UID: 9781884956652
Format: Not specified
Language: English
Publisher: Quill Driver Books
Edition Pub Date: Not specified
Description
Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, an...
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252 pages • first pub 2007 (view editions)
ISBN/UID: 9781884956652
Format: Not specified
Language: English
Publisher: Quill Driver Books
Edition Pub Date: Not specified
Description
Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, an...