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272 pages • first pub 1999 (view editions)
ISBN/UID: 9780684860473
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bests...
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272 pages • first pub 1999 (view editions)
ISBN/UID: 9780684860473
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bests...
Community Reviews
Content Warnings