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124 pages • first pub 2001 (view editions)
ISBN/UID: 9781841160931
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.
Community Reviews
Content Warnings
124 pages • first pub 2001 (view editions)
ISBN/UID: 9781841160931
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.
Community Reviews
Content Warnings