Viral Marketing in Tertiary Level Educational Establishments by Vicky O'Sullivan, Angela Wright

Viral Marketing in Tertiary Level Educational Establishments

Vicky O'Sullivan, Angela Wright

104 pages missing pub info (editions)

nonfiction business economics
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Technological evolutions, principally developments social technologies, have introduced new marketing paradigms, such as viral marketing. Viral marketing offers marketing practitioners significant opportunities to reach target audiences in a credi...

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