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280 pages • first pub 1984 (view editions)
ISBN/UID: 9780935722406
Format: Paperback
Language: English
Publisher: Pearson
Edition Pub Date: Not specified
Description
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five...
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280 pages • first pub 1984 (view editions)
ISBN/UID: 9780935722406
Format: Paperback
Language: English
Publisher: Pearson
Edition Pub Date: Not specified
Description
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five...