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160 pages • first pub 1990 (editions)
ISBN/UID: 9780393306569
Format: Paperback
Language: English
Publisher: W. W. Norton Company
Publication date: 17 April 1990
Description
What makes Liz Taylor's face worth more selling perfume than making films? What persuades Pepsi Cola to spend $20 million buying Michael Jackson's name when he won't even drink their product? And what tempts the would-be fashionable to buy a jacke...
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160 pages • first pub 1990 (editions)
ISBN/UID: 9780393306569
Format: Paperback
Language: English
Publisher: W. W. Norton Company
Publication date: 17 April 1990
Description
What makes Liz Taylor's face worth more selling perfume than making films? What persuades Pepsi Cola to spend $20 million buying Michael Jackson's name when he won't even drink their product? And what tempts the would-be fashionable to buy a jacke...
Community Reviews
Content Warnings