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240 pages • first pub 2003 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing demand that the money spent on marketing bring in more money in return. Cut through the myths that claim marketing is about advertising, public relations, or...
Community Reviews
Content Warnings
240 pages • first pub 2003 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing demand that the money spent on marketing bring in more money in return. Cut through the myths that claim marketing is about advertising, public relations, or...
Community Reviews
Content Warnings