You need to sign in or sign up before continuing.
Take a photo of a barcode or cover
288 pages • first pub 1992 (view editions)
ISBN/UID: 9780201632798
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Establishing a brand name is the goal of anyone introducing a new product, and maintaining a brand over time is even more profitable. Established brands are now major corporate assets, as shown when Philip Morris bought Kraft for four times its bo...
Community Reviews
Content Warnings
288 pages • first pub 1992 (view editions)
ISBN/UID: 9780201632798
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Establishing a brand name is the goal of anyone introducing a new product, and maintaining a brand over time is even more profitable. Established brands are now major corporate assets, as shown when Philip Morris bought Kraft for four times its bo...
Community Reviews
Content Warnings