Scientific Advertising: 21 advertising, headline and copywriting techniques by Claude C. Hopkins, Claude C. Hopkins

Scientific Advertising: 21 advertising, headline and copywriting techniques

Claude C. Hopkins, Claude C. Hopkins

126 pages • first pub 1923 (editions)

nonfiction business informative reflective slow-paced
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Within this book Hopkins shows a variety of tested techniques which he had used through his successful career in advertising, including: How advertising laws are established - What the professionals in advertising already know and how we can use...

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