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256 pages • first pub 2013 (view editions)
ISBN/UID: 9781591847786
Format: Hardcover
Language: English
Publisher: Portfolio
Edition Pub Date: 04 November 2014
Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit?...
Community Reviews
Content Warnings
256 pages • first pub 2013 (view editions)
ISBN/UID: 9781591847786
Format: Hardcover
Language: English
Publisher: Portfolio
Edition Pub Date: 04 November 2014
Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit?...
Community Reviews
Content Warnings