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384 pages • first pub 2018 (editions)
ISBN/UID: 9780735220881
Format: Paperback
Language: English
Publisher: Penguin Books
Publication date: 04 June 2019
Description
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on ev...
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384 pages • first pub 2018 (editions)
ISBN/UID: 9780735220881
Format: Paperback
Language: English
Publisher: Penguin Books
Publication date: 04 June 2019
Description
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on ev...