Event Studies: Theory, Research, and Policy for Planned Events, 3rd Edition by Donald Getz, Stephen J. Page

Event Studies: Theory, Research, and Policy for Planned Events, 3rd Edition

Events Management

Donald Getz, Stephen J. Page

514 pages • missing pub info (view editions)

nonfiction business economics travel challenging informative medium-paced
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Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events...

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