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411 pages • missing pub info (editions)
ISBN/UID: 9783662585542
Format: Paperback
Language: English
Publisher: Springer
Publication date: 11 January 2019
Description
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necess...
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411 pages • missing pub info (editions)
ISBN/UID: 9783662585542
Format: Paperback
Language: English
Publisher: Springer
Publication date: 11 January 2019
Description
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necess...
Community Reviews
Content Warnings