How to Measure Anything: Finding the Value of Intangibles in Business by Douglas W. Hubbard

How to Measure Anything: Finding the Value of Intangibles in Business

Douglas W. Hubbard

432 pages first pub 2016 (editions)

nonfiction business computer science technology informative slow-paced
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For the manager or business leader seeking to make informed, less risky decisions and unlock the value of intangibles in their organization, How to Measure Anything: Finding the Value of Intangibles in Business by Douglas W. Hubbard is a must-read, offering practical methods and real-world examples to help them measure and quantify the previously immeasurable.

Description

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measu...

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