Advertising Menswear: Masculinity and Fashion in the British Media since 1945 by Paul Jobling

Advertising Menswear: Masculinity and Fashion in the British Media since 1945

Paul Jobling

272 pages first pub 2014 (editions)

informative medium-paced
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In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material,...

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