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336 pages • first pub 2000 (view editions)
ISBN/UID: 9780273661948
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
How much attention does your board give to the sources of cash flow? Perhaps what gets measured is not always what gets done but it's a start. This book explains the reasons for regular marketing assessment by the whole board, key marketplace met...
Community Reviews
Content Warnings
336 pages • first pub 2000 (view editions)
ISBN/UID: 9780273661948
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
How much attention does your board give to the sources of cash flow? Perhaps what gets measured is not always what gets done but it's a start. This book explains the reasons for regular marketing assessment by the whole board, key marketplace met...
Community Reviews
Content Warnings