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209 pages • missing pub info (view editions)
ISBN/UID: 9780765617385
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 15 October 2006
Description
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns ca...
Community Reviews
Content Warnings
209 pages • missing pub info (view editions)
ISBN/UID: 9780765617385
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 15 October 2006
Description
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns ca...
Community Reviews
Content Warnings