Take a photo of a barcode or cover

517 pages • missing pub info (view editions)
ISBN/UID: 9781137300294
Format: Paperback
Language: English
Publisher: Red Globe Press
Edition Pub Date: 11 December 2013
Description
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and conc...
Community Reviews
Content Warnings

517 pages • missing pub info (view editions)
ISBN/UID: 9781137300294
Format: Paperback
Language: English
Publisher: Red Globe Press
Edition Pub Date: 11 December 2013
Description
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and conc...