Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More by Stephen Wunker, Jennifer Luo Law

Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More

Stephen Wunker, Jennifer Luo Law

208 pages first pub 2018 (view editions)

nonfiction informative slow-paced
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Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spe...

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