MKTG 2.0, 2008 - 2009 Student Edition by Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

MKTG 2.0, 2008 - 2009 Student Edition

Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

326 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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MKTG 2 delivers exactly what today's students need - and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to underst...

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