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Raymond W. LaForge, Thomas N. Ingram, William O. Bearden
596 pages • missing pub info (view editions)
ISBN/UID: 9780072461282
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 13 October 2000
Description
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued o...
Community Reviews
Content Warnings
—
Raymond W. LaForge, Thomas N. Ingram, William O. Bearden
596 pages • missing pub info (view editions)
ISBN/UID: 9780072461282
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 13 October 2000
Description
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued o...
Community Reviews
Content Warnings