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Integrated Branding by F. Joseph LePla
Integrated Branding
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F. Joseph LePla

Integrated Branding

F. Joseph LePla

299 pages • paperback • 1999

nonfiction business economics informative medium-paced
Other editions (1)
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Integrated Branding: Becoming Brand-Driven Through Companywide Action by Joe Lepla, Lynn Parker

Integrated Branding: Becoming Brand-Driven Through Companywide Action

Joe Lepla, Lynn Parker

320 pages • hardcover

nonfiction business economics informative medium-paced