Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler, Philip Kotler
Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know
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Philip Kotler, Philip Kotler
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Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know

Philip Kotler, Philip Kotler

missing page info Add in missing page information • first pub 2003 (view editions)

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The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefine...

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