Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business by Kay-Yut Chen, Marina Krakovsky

Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business

Kay-Yut Chen, Marina Krakovsky

256 pages first pub 2010 (editions)

nonfiction psychology challenging informative medium-paced
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Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like "Predictably Irrational" and "Nudge" have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-...

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