Controlling the Message: New Media in American Political Campaigns by Victoria A. Farrar-Myers, Justin S. Vaughn

Controlling the Message: New Media in American Political Campaigns

Victoria A. Farrar-Myers, Justin S. Vaughn

368 pages first pub 2015 (editions)

informative reflective medium-paced
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Description

From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement...

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