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Influence by Robert B. Cialdini, Robert B. Cialdini

260 pages first pub 1984 (view editions)

nonfiction business psychology challenging informative medium-paced
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Description

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).Written in a narrative style combined with scholarly research, Cialdini combines evid...

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