Cracking the Ad Code by David Mazursky, Amnon Levav, Jacob Goldenberg

168 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creativ...

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