Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman

Emotional Design: Why We Love (or Hate) Everyday Things

Donald A. Norman

272 pages • first pub 2003 (view editions)

nonfiction business design psychology informative reflective slow-paced
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Why attractive things work better and other crucial insights into human-centered designEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psycho...

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