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256 pages • first pub 2008 (view editions)
ISBN/UID: 9780470288597
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Edition Pub Date: 01 October 2008
Description
But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is eq...
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256 pages • first pub 2008 (view editions)
ISBN/UID: 9780470288597
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Edition Pub Date: 01 October 2008
Description
But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is eq...
Community Reviews
Content Warnings