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302 pages • missing pub info (view editions)
ISBN/UID: 9780275921545
Format: Hardcover
Language: English
Publisher: Praeger
Edition Pub Date: 08 October 1986
Description
The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of con...
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302 pages • missing pub info (view editions)
ISBN/UID: 9780275921545
Format: Hardcover
Language: English
Publisher: Praeger
Edition Pub Date: 08 October 1986
Description
The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of con...