A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics by Erik Mooi, Marko Sarstedt

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Springer Texts in Business and Economics

Erik Mooi, Marko Sarstedt

347 pages • missing pub info (editions)

nonfiction business economics
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Description

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently ...

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