The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by Frank Rose

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Frank Rose

354 pages • first pub 2011 (editions)

nonfiction business technology informative fast-paced
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Description

A field guide to the visionaries—and the fans—who are reinventing the art of storytelling.Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more t...

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