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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by William O. Bearden
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
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William O. Bearden

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Association for Consumer Research

William O. Bearden

552 pages • hardcover • 1993

nonfiction business economics
Other editions (4)
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Association for Consumer Research

624 pages • hardcover

nonfiction business economics
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by Richard G. Netemeyer, William O. Bearden

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Association for Consumer Research

Richard G. Netemeyer, William O. Bearden

365 pages • hardcover

nonfiction business economics
Handbook of Market Research by

Handbook of Market Research

Association for Consumer Research

1000 pages • hardcover

nonfiction business economics
Handbook of Market Research by

Handbook of Market Research

Association for Consumer Research

1000 pages • hardcover

nonfiction business economics