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376 pages • missing pub info (editions)
ISBN/UID: 9781856177733
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 06 May 2010
Description
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in...
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376 pages • missing pub info (editions)
ISBN/UID: 9781856177733
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 06 May 2010
Description
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in...
Community Reviews
Content Warnings