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188 pages • missing pub info (view editions)
ISBN/UID: 9781349367559
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: 16 September 2009
Description
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate bra...
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Content Warnings
188 pages • missing pub info (view editions)
ISBN/UID: 9781349367559
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: 16 September 2009
Description
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate bra...
Community Reviews
Content Warnings