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490 pages • first pub 1995 (view editions)
ISBN/UID: 9781118432679
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 28 November 2012
Description
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations t...
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Content Warnings
490 pages • first pub 1995 (view editions)
ISBN/UID: 9781118432679
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 28 November 2012
Description
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations t...
Community Reviews
Content Warnings