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224 pages • missing pub info (view editions)
ISBN/UID: 9781119668510
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a diffe...
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224 pages • missing pub info (view editions)
ISBN/UID: 9781119668510
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a diffe...
Community Reviews
Content Warnings