How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity by Fabian Geyrhalter, Fabian Geyrhalter
How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity
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Fabian Geyrhalter, Fabian Geyrhalter
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How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity

Fabian Geyrhalter, Fabian Geyrhalter

122 pages • missing pub info (editions)

nonfiction business informative lighthearted fast-paced
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This book will guide you through the steps necessary to build a brand from the ground up. Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I w...

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